Precision ag firms making headlines

Here at ID, we are always interested and excited to hear news coming out of the precision agriculture space all around the world. The following articles detail recent purchases and venture investments in this sector. We need to increase food production sustainably all around the world, and we’re pleased to see activity everywhere from Europe to South America.

Raven Buys Dutch Precision Ag Firm on Farm Futures
Publicly traded Raven Industries (RAVN) announced its purchase of SBG Precision Farming, a Dutch firm specializing in the development and sale of GPS systems for agricultural applications. SBG’s wide suite of products are focused on steering applications for tractors, allowing farmers to perform planting and seeding activities with pinpoint accuracy. SBG will serve as Raven’s new European base of operations, and the larger firm’s vast scale and resource base will allow SBG to continue towards the goal of continually increasing yields and efficiencies for farmers across the globe.

Smurfit-backed start-up Moocall will help farmers sleep soundly by Roisin Burke on
Irish startup Moocall has completed a €750,000 venture round, bringing the company’s total fund to just over €1.25 million. Moocall’s technology uses remote sensors to alert farmers via mobile device when a calf is about to be born. The investment, made by three prominent Irish individual investors, will allow Moocall to complete its launch this summer and immediately enter into the US, Canadian and South American markets. This represents a market of over 300 million cattle, and a serious potential for scale and expansion.

Hexagon to acquire Arvus, precision ag manufacturer on Ag Professional
Swedish technology group Hexagon AB has signed an agreement to acquire Arvus, a Brazilian manufacturer of precision agricultural solutions. Arvus focuses on site-specific crop management, using sensors and GPS technology to optimize the application of essential nutrients and other inputs for farmers. Arvus’s suite of products will complement Hexagon’s machine control solutions, forming a strong agricultural portfolio and allowing the Swedish firm to smoothly expand its presence in the Brazilian market.

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